Because green growth is worth $6 trillion per year world-wide. More than defence. More than aerospace. New Zealand’s green reputation gives us a head start in this business. Shame we’re not really in the race.
We’re a primary producer with a big carbon footprint and a cavalier, she’ll-be-right attitude to our environment, and what its degradation means to brand New Zealand.
We’re eroding our 100% Pure image, and putting our crucial tourism and export industries at risk.
We need to break out of our short-sighted commodity attitude and embrace our competitive advantage in being green.
It’s time to walk the talk. Investigate the data on what motivates New Zealand to go green growth, and where the risks lie in running business as usual.