Our cherished biodiversity is an international environmental advantage. It not only underpins our clean green credentials but also supports our $20b tourism industry.
The long term environmental benefits are clear, but by implementing a nationwide multi-stakeholder strategy, we can also become a hub for international conservation education, pharmaceutical R&D and eco-tourism, all based around conserving our marine and terrestrial biodiversity.
Pure Advantage was formed in the belief that the private sector has an important role to play in creating a greener, wealthier New Zealand.