By implementing demand response and communication technologies throughout the grid, we’ll be able to make the most of our renewable energy resources and lay the foundations for electric vehicles and other smart energy technologies.
The potential savings are huge: by acting now, we’ll save $3.6b by 2030.

The first step is a nationwide, industry-wide demand response strategy to build our domestic energy savings as well as create a highly skilled tech industry.
In addition, by making the most efficient use of our renewable energy sources, we’ll benefit from reduced carbon emissions.
Pure Advantage was formed in the belief that the private sector has an important role to play in creating a greener, wealthier New Zealand.