Pure Advantage has been formed in the belief that enhancing New Zealand’s natural environment in order to improve our competitive positioning in the global shift to green growth represents a huge opportunity for all Kiwis to prosper.
We have developed a campaign to work with communities, businesses, Government and iwi to create sustainable economic growth, and assist New Zealand to become a leading exporter of high-value produce, renewable energy and clean technology, with a top-tier in-bound tourism industry.
The founding members have funded the campaign – there’s no corporate mandates or shadowy Government funding. Just successful Kiwis interested in seeing a lot more successful Kiwis.
We don’t pretend to have all the answers at this point, but we hope that by opening the debate – and funding further research and discussion – we can help New Zealanders to reach a broad agreement about the best way forward.
Once the way forward is understood, we will drive the change to make it happen.
Underpinning our goal will be robust economic research showing the scale of the challenge and why all New Zealanders must reach for the exciting opportunities arising from green growth.
But first, we need your support. We need the people of New Zealand to say ‘yes’ to green growth.