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	<title>Pure Advantage</title>
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	<link>http://www.pureadvantage.org</link>
	<description>Green Growth in New Zealand</description>
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		<title>Pure Advantage and Mark Solomon champion green growth</title>
		<link>http://www.pureadvantage.org/blog/2012/04/23/pure-advantage-and-mark-solomon-champion-green-growth/</link>
		<comments>http://www.pureadvantage.org/blog/2012/04/23/pure-advantage-and-mark-solomon-champion-green-growth/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 22:46:32 +0000</pubDate>
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		<guid isPermaLink="false">http://www.pureadvantage.org/?p=2509</guid>
		<description><![CDATA[MEDIA RELEASE &#8211; 23 April 2012     Pure Advantage, the organisation developing the business case for green growth, welcomes Te Rūnanga o Ngāi Tahu Kaiwhakahaere (Chairman) Mark Solomon, to its list of high-profile trustees. Solomon hails from Kaikoura and is...]]></description>
			<content:encoded><![CDATA[<p><strong>MEDIA RELEASE &#8211; 23 April 2012    </strong></p>
<p><img class="alignleft size-medium wp-image-2513" title="Mark Solomon - current (compressed)" src="./media/Mark-Solomon-current-compressed-300x200.jpg" alt="" width="300" height="200" />Pure Advantage, the organisation developing the business case for green growth, welcomes Te Rūnanga o Ngāi Tahu Kaiwhakahaere (Chairman) Mark Solomon, to its list of high-profile trustees. Solomon hails from Kaikoura and is of Ngāti Kuri and Ngāi Tahu descent.</p>
<p>The appointment of Solomon is another coup for the organisation, which already boasts some of the country’s top, forward-thinking business leaders including Sir Stephen Tindall, Joan Withers and Phillip Mills.</p>
<p>Pure Advantage Chairman, Rob Morrison, says it is essential to work closely with Māori business interests in order to deliver a paradigm shift towards green growth. Iwi leaders are at the forefront of those within the community who actively promote intergenerational values – values that emphasise the need to look after resources to ensure their availability for future generations.</p>
<p><span id="more-2509"></span></p>
<p>“Mark Solomon’s experience and background will fit perfectly with the kind of green growth outcomes we want for New Zealand. We are delighted to have Mark on board, and look forward to working with Māori businesses. We are also excited about having Mark’s input into the future direction of Pure Advantage’s green growth strategy.”</p>
<p>Solomon, chair of Te Rūnanga o Ngāi Tahu since 1998, says Ngāi Tahu are committed guardians of the natural environment within their rohe and want to play a larger role in creating an economy underpinned by strong environmental ethics.</p>
<p>He says that, like Pure Advantage, many Māori businesses are underpinned by concepts of kaitiakitanga and social well being, and are focused on long-term goals.</p>
<p>Ngāi Tahu has a long history of strong environmental leadership. The iwi have been closely involved in regional planning and water issues, led the country in environmental initiatives such as the clean-up of Te Waihora/Lake Ellesmere and have been instrumental in the establishment of iwi environmental groups such as the Iwi Leaders Forum on Climate Change. Te Rūnanga o Ngāi Tahu channels iwi funds into social, cultural and environmental initiatives.</p>
<p>“Ngāi Tahu has a whakatauki (proverb) that says ‘Mō tātou, ā, mō kā uri ā muri ake nei’ – which means ‘For us, and our children after us’.  These resonate with the principles of Pure Advantage &#8211; creating a better future for those generations yet to come,” says Solomon.</p>
<p>Pure Advantage is due to release its first discussion paper entitled ‘New Zealand’s Position in the Green Race’ in May, which forms part of the organisations business-led strategy for achieving green growth.</p>
<p>“Pure Advantage is working towards a greener, wealthier future for New Zealand and I see huge opportunities for Māori communities to be involved. I look forward to helping create strong, collaborative relations across Iwi and Māori with Pure Advantage.”</p>
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		<title>China Business 2012: Clearing the Path for Cleantech</title>
		<link>http://www.pureadvantage.org/blog/2012/04/05/china-business-2012-clearing-the-path-for-cleantech/</link>
		<comments>http://www.pureadvantage.org/blog/2012/04/05/china-business-2012-clearing-the-path-for-cleantech/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:51:10 +0000</pubDate>
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		<guid isPermaLink="false">http://www.pureadvantage.org/?p=2499</guid>
		<description><![CDATA[NZ Herald, Wednesday April 4 2012 Rising demand, available investment funding and strong Government support are just some of the opportunities for cleantech New Zealand companies looking to do business in China. News the world&#8217;s second largest economy will pour...]]></description>
			<content:encoded><![CDATA[<p><strong>NZ Herald, Wednesday April 4 2012</strong></p>
<p><img class="alignright  wp-image-2500" title="lanza" src="./media/lanza.jpg" alt="" width="283" height="141" />Rising demand, available investment funding and strong Government support are just some of the opportunities for cleantech New Zealand companies looking to do business in China.</p>
<p>News the world&#8217;s second largest economy will pour £1.1 trillion (10 trillion yuan) into developing its cleantech industries could inject millions into the Kiwi economy.</p>
<p>&#8220;With cleantech a big, big component of China&#8217;s immediate future, if New Zealand can secure even a small slice of that business, it will be big news for local firms and the wider economy,&#8221; says New Zealand Trade and Enterprise Guangzhou trade commissioner John Cochrane.</p>
<p><span id="more-2499"></span></p>
<p>China is New Zealand&#8217;s second-largest market, taking more than 12 per cent of exports and providing 16 per cent of imports. The trade relationship has a very strong commodity base &#8211; primary products, dominated by milk powder and logs, account for 91 per cent of New Zealand&#8217;s earnings from exports to China. But with the cleantech focus from China&#8217;s 12th five-year plan, this is well positioned to expand.</p>
<p>That plan includes new targets for renewable energy and Chinese officials say overseas firms will have access to contracts in targeted sectors including alternative energy, biotechnology, new-generation information technology, high-end equipment manufacturing, advanced materials, alternative-fuel cars and energy-saving and environmentally friendly technologies.</p>
<p>Even before the plan was released, Ernst &amp; Young&#8217;s annual Renewable Energy Country Attractiveness Index maintained China&#8217;s prominence in the field but noted that while domestic market growth plateaus, Chinese corporates are increasingly looking to Europe to acquire stakes in relatively low-priced targets. That shows investment is available and presents a challenge for New Zealand to channel some of those funds into supporting and developing Kiwi technology and initiatives.</p>
<p>NZTE has identified cleantech as a priority area (saying the country&#8217;s strongest offerings are in renewable energy, energy efficiency, waste and wastewater management, nanotechnologies, transportation and sustainable agriculture) but details are sketchy on how many firms are taking up the challenge.</p>
<p>LanzaTech &#8211; which has partnerships with Chinese steel giants using its technology that turns industrial waste gas into biofuels &#8211; is the poster child and while chatter suggests others are interested, pinning down just who is no easy task.</p>
<p>And a major attitude shift is needed before Kiwi success is likely, says a man at the heart of New Zealand involvement in China&#8217;s cleantech advances. Dr Sean Simpson, founder of LanzaTech, says the key to exploiting the opportunity China presents is changing our attitude to commercialising cleantech. &#8220;Internationally New Zealand does market itself from a clean environmental perspective very effectively. From a technology perspective, I haven&#8217;t noticed that, are we even known for clean technology within New Zealand?</p>
<p>&#8220;I find that we&#8217;re very proud of having cows standing on grass and we can knock milk out whether people want it or not. But it&#8217;s about having that level of enthusiasm and pride about the technology we can produce. Not simply being good at fixing things at low cost, the No 8 wire approach, but actually producing very sophisticated, globally relevant technology.&#8221;</p>
<p>If this attitude can be reset, Dr Simpson says the window of opportunity is wide open and Kiwi firms can break into the Chinese cleantech market as the technology talent is here.</p>
<p>&#8220;There&#8217;s a window of opportunity now that we really need to be looking to exploit. China has the money, the motivation and the opportunity because they&#8217;re still building their own infrastructure.&#8221;</p>
<p>Countries globally will be trying to find opportunities but New Zealand has particular advantages &#8211; the free trade agreement and the advantage of its small size which means he can personally know high ranking New Zealand officials and diplomats which is a huge bonus in opening Chinese business doors.</p>
<p>&#8220;If I was an American company would I know the American ambassador to China? No way. But in New Zealand I have met Carl Worker many times as we started doing things in China at the same time,&#8221; he says. &#8220;There&#8217;s nothing special about me, I&#8217;m just a company CEO but it&#8217;s enormously helpful because he brings with him a whole lot of influence. So we as a small nation, more of our small companies can get that kind of leverage and that gives us a very big advantage.&#8221;</p>
<p>One local group working to promote and increase New Zealand&#8217;s cleantech image and commercialisation of the sector is business lobby group Pure Advantage which has two pieces of research in the pipeline: a broad-brush &#8220;defining of the sandpit&#8221; followed by a more in-depth study of low carbon economics in New Zealand. Current indications suggest there are around 100 firms active in the sector with the goal of having 1000 in five years.</p>
<p>&#8220;There are a lot of large markets on our doorstep with our Asian neighbours but we have to first build capability in the domestic economy before we can hope to start trying to export,&#8221; manager Duncan Stewart says.</p>
<p>He says New Zealand firms are good at finding efficiencies in production process and produce good monitoring technology, especially for electricity and water. That said, the innovation value chain in this country is &#8220;dysfunctional&#8221; with good knowledge in Crown Research Institutes, for example, not being used or commercialised, he said.</p>
<p>Fully in favour of lightweight exporting (that is, exporting knowledge products rather than manufacturing or commodities), Stewart acknowledges IP protection has been a concern for some companies eyeing China deals. The best protection, over and above usual patents and legal controls, is to collaborate with local partners in China and have a clear understanding around who does what. He is wary of firms accepting too much direct investment, rather than partnerships, saying this could dilute the control and protection they had. He says China needs to be looked at as a number of different markets and the challenge for New Zealand cleantech firms was to &#8220;get their heads around what market they want to enter&#8221;.</p>
<p>NZTE&#8217;s John Cochrane&#8217;s advice, over and above the obvious importance of having local relationships, is to come to China with a brag book. Explaining that much of the Chinese green tech funding is intimately tied up in the country&#8217;s expanding infrastructure sector, he says if projects are going to last a generation of more, then New Zealand firms wanting to be part of that must come armed with references if they have no past Chinese experience and reputation.</p>
<p>&#8220;Big company names or at least big-name projects are extremely helpful,&#8221; Cochrane says, preferably from reputable countries including the Unites States, European countries and, to a lesser extent, Australia.</p>
<p>A year ago, local firm Flotech said it had signed a partnership, covering several provinces in China, with Hangzhou Energy &amp; Environment Engineering Co to upgrade biogas to biomethane for use in natural gas pipelines and as vehicle fuel. Flotech said then that the partnership deal positioned its Greenlane Biogas &#8220;well for its entry into the Chinese market&#8221; but since then no updates have been made and no one from the company has been available to comment.</p>
<p>Eco-bulb developer Energy Mad listed on the NZX in October. The company, which holds a 20 per cent stake in a China-based production facility, has issued two profit warnings this year following problems with the manufacture of its Ecobulb Downlights in China.</p>
<p>Managing director Chris Mardon said the company is focused on New Zealand, Australia, the United States and Germany to sell its products. The Chinese market, while a good adopter of energy efficient lightbulbs, manufactures its own which are lower cost than Energy Mad&#8217;s more premium offering and this is important to Chinese consumers, he says.</p>
<p>The key for companies chasing cleantech success in China is &#8220;be aware, be fair, and be there,&#8221; according to a survey of Chinese cleantech market insiders by US cleantech research and <a href="http://www.kachan.com/research/cleantech-success-cooperation-china-business" target="_blank">advisory firm Kachan &amp; Co</a>.</p>
<p>Amid continued financial headwinds for cleantech companies globally, bilateral trade disputes in solar and wind and intellectual property concerns, China&#8217;s policy and spending targets on all technologies clean and green is increasingly attracting Western cleantech researchers, entrepreneurs and companies, the Californian-based consultancy said last month when releasing the survey. &#8220;Western companies need to be ready for the long haul, and that means carefully constructing win-win collaboration scenarios with capable Chinese partners seeking the same goals,&#8221; managing partner Dallas Kachan says.</p>
<p>Common challenges and mistakes Western companies face in China include building collaborative business relationships, managing intellectual property and competing in hyper-fast changing local markets, he says.</p>
<p>The last word is a collective and common one &#8211; do plenty of research, seek advice and build local networks. China is ready and willing to be wooed, but is definitely not up for a long-distance relationship.</p>
<h3></h3>
<h3><strong>GOOD ADVICE</strong></h3>
<p><strong></strong>PricewaterhouseCoopers offered the following advice to US firms wanting to enter the Chinese cleantech space &#8211; and it is just as applicable to Kiwi companies.</p>
<ul>
<li> Technology transfer: Striking the right balance: knowing what technology to share with a local partner &#8211; and even when to make that technology transfer &#8211; could have potentially enormous implications. Companies entering the Chinese market &#8211; and, indeed, some which have spent considerable time there &#8211; can encounter uncertainties surrounding policies and the business climate which can make long-term strategies difficult to forge.</li>
<li>Understand China&#8217;s &#8220;microstructures&#8221;: US companies, for example, are looking beyond the traditional &#8220;first stop&#8221; cities of Beijing and Shanghai and to second-and even third-tier cities for their Chinese headquarters, manufacturing facilities and strategic partnerships.</li>
<li>Tailor to China&#8217;s cleantech needs: [Again, citing the US, but equally relevant for NZ firms to consider.] The short and long term cleantech needs of the US and Chinese markets will, in many cases, differ. What may be ripe for adoption in the US may be premature for China &#8211; and vice versa.</li>
<li>Approach China as a proving ground for new technology: Cleantech investors and companies entering the Chinese markets encounter the country&#8217;s accelerated productisation cycle.</li>
<li>Build trusting relationships of mutual interest: As more foreign companies compete for a foothold in Chinese cleantech markets, it is becoming ever more crucial to establish relationships built on mutual trust and ones which support the motivations of both parties.</li>
</ul>
<p>The global advisory firm said &#8220;while China has flexed its muscle as a powerhouse cleantech manufacturer in areas such as wind and solar energy, signs are clear that China is limbering up as a significant adopter of cleantech. As China strives to become more than a manufacturer of commoditised cleantech products to a developer and adopter of cleantech infrastructures within its borders, there are signs it will benefit from innovations from other markets.&#8221;</p>
<p>(<em>Source: PwC&#8217;s The US-China cleantech connection</em>)</p>
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		<title>Get the answers: Green growth opportunities are there for the taking</title>
		<link>http://www.pureadvantage.org/blog/2012/04/02/sir-henry-van-der-heyden-appointed-as-tainui-director/</link>
		<comments>http://www.pureadvantage.org/blog/2012/04/02/sir-henry-van-der-heyden-appointed-as-tainui-director/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 22:44:12 +0000</pubDate>
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		<description><![CDATA[Duncan Stewart, manager of Pure Advantage, NZ Herald, Monday 2nd April 2012: &#160; Many New Zealand businesses, especially those that export, are dependent on New Zealand keeping its clean, green image to a high standard. Once, New Zealand was the cleanest nation...]]></description>
			<content:encoded><![CDATA[<p><strong>Duncan Stewart, manager of Pure Advantage, NZ Herald, Monday 2nd April 2012:</strong></p>
<p>&nbsp;</p>
<p><strong><img class="alignleft  wp-image-2479" title="article-1" src="./media/article-1.jpeg" alt="" width="200" height="100" /></strong></p>
<p>Many New Zealand businesses, especially those that export, are dependent on New Zealand keeping its clean, green image to a high standard. Once, New Zealand was the cleanest nation in the world. But today, says lobby group Pure Advantage, we&#8217;re quietly slipping down rankings on just about every environmental and economic performance indicator.</p>
<h3></h3>
<p>&nbsp;</p>
<h3><strong>What is Pure Advantage and who is behind it?</strong></h3>
<p>Pure Advantage is developing a green growth vision and business case for New Zealand. The initiative is backed by some of New Zealand&#8217;s most successful business leaders, including chairman Rob Morrison, Chris Liddell, Sir Stephen Tindall, Geoff Ross, Jeremy Moon, Joan Withers, the late Sir Paul Callaghan, Justine Smyth, Sir George Fistonich, Phillip Mills, Rob Fyfe and the late Lloyd Morrison.</p>
<p><span id="more-2466"></span></p>
<p>&nbsp;</p>
<h3><strong>How exactly do you define green growth?</strong></h3>
<p>Various formal definitions talk about economic growth which acknowledges and accounts for natural capital and environmental externalities.</p>
<p>A green growth future might include a dramatic reduction in the importation of fossil fuels through the substitution of renewable and carbon-neutral fuels, energy efficiency through healthier buildings, and maintaining and improving our native biodiversity through market instruments.</p>
<p>Green growth can be achieved by better allocation and management of water resources and the export of high-value, low-carbon products and services that would result from investment in these areas.</p>
<h3></h3>
<p>&nbsp;</p>
<h3></h3>
<h3><strong>What are the key challenges in developing this vision of a green New Zealand?</strong></h3>
<p>Each country&#8217;s &#8220;recipe&#8221; for green growth is unique, and needs time and research to develop. Pure Advantage has commissioned some leading economists to review New Zealand&#8217;s green growth challenges and opportunities. New Zealand has dropped down a list of countries for environmental performance since being ranked first in 2006. Meanwhile, New Zealand&#8217;s GDP is 20 per cent below the average of OECD countries, while Australia&#8217;s is 20 per cent above the average.</p>
<h3></h3>
<p>&nbsp;</p>
<h3></h3>
<h3><strong>Research is useful but how will Pure Advantage actually create change?</strong></h3>
<p>Once we believe we have a strong business case and an overarching green growth vision, we intend to recruit corporate champions to spearhead a number of green growth industry initiatives such as smart-grid, energy efficiency and bio-energy.</p>
<p>We believe currently the Government is unlikely or unable to make significant investment in green growth. But if industry makes some investment and moves on specific initiatives, the Government will be encouraged to remove roadblocks and provide further incentives.</p>
<h3></h3>
<p>&nbsp;</p>
<h3></h3>
<h3><strong>What concerns Pure Advantage about the current approach in New Zealand to maintaining its green image?</strong></h3>
<p>We&#8217;re not doing enough. New Zealand is falling behind other countries in performance and policies. Yale University&#8217;s Environmental Performance Index ranked us first in 2006 and 14th in 2012. Opportunities are ours for the taking if we improve our green credentials, foster high-value exports and build industries that thrive in a rapidly changing global economy.</p>
<p>&nbsp;</p>
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		<title>Sir Paul Callaghan passes away</title>
		<link>http://www.pureadvantage.org/blog/2012/03/28/sir-paul-callaghan-passes-away/</link>
		<comments>http://www.pureadvantage.org/blog/2012/03/28/sir-paul-callaghan-passes-away/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 23:11:01 +0000</pubDate>
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		<description><![CDATA[Sir Paul Callaghan’s passing marks a very sad moment not only for New Zealanders now, but also for future generations. An outstanding New Zealander who made his mark as a world-leading scientist specialising in nanotechnology and magnetic resonance. He was...]]></description>
			<content:encoded><![CDATA[<p>Sir Paul Callaghan’s passing marks a very sad moment not only for New Zealanders now, but also for future generations. An outstanding New Zealander who made his mark as a world-leading scientist specialising in nanotechnology and magnetic resonance.</p>
<p>He was knighted in 2009, and received honours almost too numerous to mention through his career. These include several prestigious European awards, academic recognition from both Oxford and Cambridge Universities, the Rutherford Medal, a fellowship to the Royal Society of London, a Prime Minister’s Science Prize, and the New Zealander of the Year award in 2011.</p>
<p><span id="more-2442"></span>Sir Paul became a Pure Advantage Trustee in August 2011 and we would like to acknowledge his contribution to the Pure Advantage campaign, as well as celebrate his passion and commitment to advancing New Zealand’s knowledge economy (particularly the role of science and technology ) as a driver of our future prosperity. Our thoughts are with his family, friends and colleagues at this time. As the Hon Bill English stated, “(Sir Paul Callaghan’s) knowledge and willingness to teach others was an inspiration to not only the science community, but New Zealand as a whole. He brought a unique combination of brilliance, integrity and courage to public debate.”</p>
<blockquote><p>&#8220;The mission statement for NZ has got to be ‘a country where talent wants to live’ and that is about looking after our pristine environment as much as anything. We want 40 billion a year sustainabily and for the future and in a way that doesn’t damage all that is important to this country and why we love it.&#8221;</p>
<p class="source">- Sir Paul Callaghan</p>
</blockquote>
<p class="source" style="text-align: center;"><img class="size-full wp-image-2454 aligncenter" title="Sir Paul Callaghan" src="./media/Sir-Paul-Callaghan1.jpg" alt="" width="200" height="267" /></p>
<p class="source">
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		<title>The Greening of the Global Economy is Leaving Us Behind</title>
		<link>http://www.pureadvantage.org/blog/2012/03/23/the-greening-of-the-global-economy-is-leaving-us-behind/</link>
		<comments>http://www.pureadvantage.org/blog/2012/03/23/the-greening-of-the-global-economy-is-leaving-us-behind/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 19:49:15 +0000</pubDate>
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		<guid isPermaLink="false">http://www.pureadvantage.org/?p=2430</guid>
		<description><![CDATA[Written by Rod Oram, from Sunday Star Times, Sunday 11th March 2012: Only one thing is missing from the Green Growth Advisory Group&#8217;s report to government: any sense of New Zealand&#8217;s abundant opportunities. These arise from a profound imperative. We&#8217;ll...]]></description>
			<content:encoded><![CDATA[<p><strong></strong><strong><strong><strong>Written by Rod Oram</strong></strong>, from Sunday Star Times, Sunday 11<sup>th</sup> March 2012<strong>:</strong><br />
</strong></p>
<p><img class="alignleft  wp-image-2431" title="Rod Oram1thumb_0" src="./media/Rod-Oram1thumb_0-560x315.jpg" alt="" width="269" height="151" />Only one thing is missing from the Green Growth Advisory Group&#8217;s report to government: any sense of New Zealand&#8217;s abundant opportunities.</p>
<p>These arise from a profound imperative. We&#8217;ll have 9 billion or so people on the planet by 2050. If we are to live tolerably well we must achieve radical changes in technology, economics, business models, consumer values and a host of other factors.</p>
<p>This is the absolute heart of green growth. It is a path to sustainability that absolutely depends on a rapid shift to renewable and recyclable use of resources. If we don&#8217;t, we&#8217;ll run out of land, clean water and air, oil, gas and other finite resources.</p>
<p><span id="more-2430"></span>Many businesses understand this is the greatest driver of innovation the world has seen, as the <em>Harvard Business Review</em> has described it.</p>
<blockquote><p><em>“Green growth is the greatest driver of innovation the world has seen.”</em></p></blockquote>
<p>Here&#8217;s one measure. Last year PWC asked chief executives in APEC countries if their companies had &#8220;some&#8221; or &#8220;significant commitment&#8221; to the following sustainability opportunities over the next three to five years:</p>
<ul>
<li>91 per cent said they were committed to using more environmentally friendly processes.</li>
<li>87 per cent to using clean technologies.</li>
<li>84 per cent to creating more environmentally friendly products and services.</li>
<li>79 per cent to working with their industry to set sustainability standards and ratings.</li>
<li>79 per cent to actively influencing regulatory policy to promote sustainability.</li>
<li>70 per cent to funding innovation on dean technologies.</li>
<li>68 per cent to working towards specific targets for carbon emission reductions.</li>
</ul>
<p>But if you indulge in a small change in language &#8211; calling it greener growth &#8211; you miss this epoch-defining change in the world and the opportunities it is creating.</p>
<p>You are merely proposing to do the same things in slightly more efficient and environmentally responsible ways.</p>
<p>So, if your economy is beset by slow growth of low value products and services, a bit of eco-efficiency won&#8217;t transform it into a high growth, high value, sustainable economy.</p>
<p>Well, as it happens our economy is stuck in a long-term growth rate of barely 2 per cent a year. As a result, we run weak trade balances and chronic current account deficits, so our net international liabilities are among the highest of all developed countries. That&#8217;s utterly unsustainable &#8211; economically, environmentally and socially.</p>
<p>Don&#8217;t worry, the government says, our Economic Growth Agenda will deal with that. But the agenda simply sets some impossibly large targets for doing essentially more of the same, albeit slightly more efficiently. If, for example, the dairy industry was to play its part in trebling the value of food and beverage exports to $58 billion by 2025, it would have to double the number of cows it milked.</p>
<p>The government doesn&#8217;t want to know its strategy is doomed to failure. It doesn&#8217;t want to hear of the abundant alternatives.</p>
<p>Thus, the government gave an impossible task to the Green Growth Advisory Group led by Phil O’Reilly, chief executive of Business New Zealand: make the Economic Growth Agenda a touch greener.</p>
<p>As a result, the group has come up with 26 recommendations. Some are good but will likely be hijacked or ignored by the government; some are vague; and some are outright bad.</p>
<p>Worse, the report is all about what business wants government to do; there is next to nothing about what business will do.</p>
<p>Here&#8217;s an example of a good recommendation in the report: a collaborative approach to achieving a consensus on what we should do about complex issues. This is working well with the Land and Water Forum, a multi-stakeholder, private sector initiative the government is wisely supporting in pursuit of effective water policy.</p>
<p>But the advisory group immediately pre-judges the outcomes of such an exercise.</p>
<p>&#8220;The extractive sector will continue to be part of New Zealand&#8217;s economic future. As such, our framework for green growth must be able to accommodate those activities.&#8221;</p>
<p>But what if the best opportunities are renewable uses of resources rather than extractive uses?</p>
<p>Take, for example, land transport.  Liquid petroleum fuels are our biggest energy source, a major source of greenhouse gas emissions and a hostage to rising international prices.</p>
<p>Yet the group leaps to the conclusion that more of the same is our best bet. It says we should reach a consensus on where we should drill. As it happens, the government made minerals and petroleum one of the four sectors in its growth agenda without any consultation of wider business interests or the public.</p>
<p>Scion, the Crown Research Institute, offers a renewable solution. It argues biofuels from forestry should be a big part of the transport solution. They could deliver greater economic, technology, business and environmental benefits to us than deep-sea oil extraction. Even the government&#8217;s maximum estimate of future royalties from oil and gas production is only $I0.3b.</p>
<p>The group&#8217;s reluctance to embrace global technology shifts runs throughout its report. It simply suggests that the government&#8217;s science and innovation policy, reform of the CRIs and other measures should “consider green growth&#8221;. It hopes that raising productivity in existing economic activities will give rise to some greener outcomes.</p>
<p>But the group is putting the cart before the horse. The push for sustainability which is central to corporate leaders&#8217; strategies, is spurring innovation, technology change, business growth and value creation around the world. Those are four drivers of wealth creation, not a by-product of it.</p>
<p>Given this failure of understanding, the group misses opportunities at every turn. For example, it calls for the &#8220;greening of the supply chain&#8221; in the rebuilding of Christchurch. But what&#8217;s the point of a little eco-efficiency in a concrete plant if we end up building the same energy inefficient and unhealthy homes?</p>
<p>The advisory group is right about one thing: &#8220;New Zealanders have a positive orientation to green growth &#8211; confirmed in the advisory group&#8217;s engagement programme -but they need greater focus and more consistency of effort if they are to benefit fully from the world&#8217;s shift in this direction.&#8221;</p>
<p>If the report had delivered those &#8211; and the government accepted them &#8211; our economic prospects would be a lot brighter.</p>
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		<title>Government&#8217;s Green Growth Report a Useful Start</title>
		<link>http://www.pureadvantage.org/blog/2012/03/07/governments-green-growth-report-a-useful-start/</link>
		<comments>http://www.pureadvantage.org/blog/2012/03/07/governments-green-growth-report-a-useful-start/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 00:23:06 +0000</pubDate>
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		<description><![CDATA[MEDIA RELEASE &#8211; 8 March 2012  Pure Advantage says that the 26 policy recommendations to the Government in a report released by the Green Growth Advisory Group (GGAG) in the weekend are a positive start despite the limitations of their...]]></description>
			<content:encoded><![CDATA[<p><strong>MEDIA RELEASE &#8211; 8 March 2012 </strong></p>
<p>Pure Advantage says that the 26 policy recommendations to the Government in a report released by the Green Growth Advisory Group (GGAG) in the weekend are a positive start despite the limitations of their terms of reference.</p>
<p>Pure Advantage is supportive of the work done by GGAG but says that it&#8217;s apparent that the focus of this report is on the mild greening of the existing economic development agenda, without broader consideration of how New Zealand might instead use green as an engine for growth.</p>
<p><span id="more-2418"></span></p>
<p>Duncan Stewart Manager of Pure Advantage says that Government has taken a small but meaningful step with the release of the GGAG report.</p>
<p>“Because of the constraints of the GGAG terms of reference, the big picture transformational changes that green growth presents for New Zealand were not explored as fully as they could be.  Without these restrictions the GGAG Report could have gone much further to advocate a broad and cohesive approach to green growth. In addition, these constraints meant that many sectors of the economy were also omitted.  The country needs to focus on the big picture opportunities that green growth can present,” says Stewart.</p>
<p>Stewart adds that Pure Advantage research shows that there are considerable economic opportunities for those nations prepared to consider a broad but cohesive green growth strategy.</p>
<p>“If this is done in conjunction with a willing and motivated corporate sector then the opportunity  for New Zealand to develop increased capabilities and expertise while also producing significant environmental and economic improvements is  very achievable.”</p>
<p>Stewart adds the GGAG report has purportedly delivered practical recommendations that don&#8217;t cost very much due to governmental spending constraints.</p>
<p>“That goes to the heart of the issue – green growth is still being looked at as a cost item rather than a means to drive efficiencies in the economy and a long term source of wealth.”</p>
<p>Pure Advantage intends to issue its first research document entitled, ‘<em>New Zealand’s Position in the Green Race</em>’, later this month, which will take a look at the nation’s key environmental performance, and suggest broad areas of green growth opportunities.</p>
<p>&nbsp;</p>
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		<title>Biofuel Industry Critical to New Zealand’s Energy Future</title>
		<link>http://www.pureadvantage.org/blog/2012/03/02/biofuel-industry-critical-to-new-zealands-energy-future/</link>
		<comments>http://www.pureadvantage.org/blog/2012/03/02/biofuel-industry-critical-to-new-zealands-energy-future/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 03:07:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[MEDIA RELEASE – 27th FEBRUARY 2012 Pure Advantage says that the Government should be congratulated for its on-going support of the New Zealand biofuels industry which is a vital economic development measure to encourage the use of environmentally responsible fuels....]]></description>
			<content:encoded><![CDATA[<p><strong>MEDIA RELEASE – 27th FEBRUARY 2012</strong></p>
<p><img class="alignleft size-full wp-image-2380" title="biofuel335_1" src="./media/biofuel335_1.jpeg" alt="" width="240" height="160" /></p>
<p>Pure Advantage says that the Government should be congratulated for its on-going support of the New Zealand biofuels industry which is a vital economic development measure to encourage the use of environmentally responsible fuels.</p>
<p>Geoff Ross, Pure Advantage Trustee, says that New Zealand has an opportunity to become a leader in biofuels and export its knowledge and services worldwide.</p>
<p>“The Government’s on-going assistance will help New Zealand avoid the escalating cost of imported fuel by developing our own innovative biofuel industry and allow this country to become more self-sufficient. In addition, it also means that a developing biofuels industry will build capabilities which we can then export to the world,” says Ross.</p>
<p><span id="more-2378"></span></p>
<p>Ross adds that New Zealand has huge potential to grow its biofuels industry so now is not the time to reduce support.</p>
<p>“New Zealand is blessed with the natural advantage of having a wide range of sustainable non-food materials to produce biofuels from, such as whey as a by-product of the dairy industry to woody mass from pine trees. We can be a leader in biofuel and the abundance of natural biomass which can be used to develop bioenergy and so the on-going support of Government will be critical to that.”</p>
<p>“We spend about the same on fuel imports as we generate from our meat exports, so all the hard work done by our farmers doesn’t even pay the gas bill.  That makes no sense at all. Shouldn’t we find other ways to reduce our reliance on fossil fuels?”</p>
<p><img class="alignright size-full wp-image-2387" title="biofuel22_1" src="./media/biofuel22_11.jpeg" alt="" width="176" height="113" /> “Dr. Trevor Stuthridge and the team at Scion Research is doing a lot of innovative research looking at how using, for example, New Zealand’s forestry stocks could reduce the level of imported fossil fuels. New Zealand has an abundance of agricultural waste such as wheat, straw, and timber which is often just dumped, burned or put in landfill but this can be converted to transportation fuel. According to Dr. Stuthridge the Bay of Plenty alone has wood waste that could produce 87 million litres of biofuel* not to mention the jobs that would also be created around this industry.”</p>
<p>Ross notes that many countries around the world, including Australia, have invested in developing their own biofuel industries.</p>
<p>These countries, including our neighbours, are supporting biofuel schemes as part of a strategy to decrease their dependence on imported oil. The Australian Government, for example, invested $15 million into a biofuels research and development programme and also released the Strategic Framework for Alternative Transport Fuels in December 2011 that establishes a long term approach to a market led adoption of alternative transport fuels in Australia.</p>
<p>“New Zealand simply cannot afford to fall behind with what other countries are doing to develop biofuels.”</p>
<p><a title="http://www.celsias.co.nz/article/nz-biofuel-industry-seen-critical/" href="http://www.celsias.co.nz/article/nz-biofuel-industry-seen-critical/" target="_blank">READ THE FULL ARTICLE AT CELSIAS.CO.NZ</a></p>
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		<title>Antarctic News Article &#8211; Sarah Heads to the Ice</title>
		<link>http://www.pureadvantage.org/blog/2012/02/28/expedition-to-antarctica-winner-sarah-hall-begins-her-journey/</link>
		<comments>http://www.pureadvantage.org/blog/2012/02/28/expedition-to-antarctica-winner-sarah-hall-begins-her-journey/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 07:06:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.pureadvantage.org/?p=2344</guid>
		<description><![CDATA[Last year Pure Advantage ran the Expedition to Antarctica Competition to find one young New Zealander with a unique green growth vision for our future, and the drive to help achieve it. We asked entrants to send us a video...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2346" title="Sarah-and-Rob-1024x682" src="./media/Sarah-and-Rob-1024x6821-300x199.jpg" alt="" width="243" height="161" />Last year Pure Advantage ran the <a href="http://www.pureadvantage.org/antarctica/" target="_blank">Expedition to Antarctica Competition</a> to find one young New Zealander with a unique green growth vision for our future, and the drive to help achieve it. We asked entrants to send us a video showcasing what green growth meant to them and to describe how they would champion the shaping of New Zealand’s green economy. We had a lot of <a href="http://www.pureadvantage.org/antarctica/gallery/" target="_blank">entrants</a> and a lot of votes. But in September of 2011 we were proud to announce Sarah Hall from Auckland as the winner of that contest.</p>
<p>And now, as of February 25th 2012, Sarah has begun her epic voyage to one of the most spectacular places on the planet, leaving from Ushuaia Argentina on board the Sea Spirit with Polar Explorer Robert Swan. The expedition to the Antarctic is run by <a href="http://www.2041.com/" target="_blank">2041</a>, an organization founded by Rob Swan and named for the year the Protocol on Environmental Protection to the Antarctic Treaty could be modified or amended. It is with the support of this inspiring group of people and Rob Swan in particular that Pure Advantage has been able to make this amazing prize a reality.</p>
<p><span id="more-2344"></span></p>
<p><img class="alignright size-medium wp-image-2357" title="sea-spirit" src="./media/sea-spirit-300x177.jpg" alt="" width="270" height="159" /></p>
<p>New Zealand has strong ties to Antarctica and history of helping preserve and protect its environment. The purpose of the 2041 voyage is to inspire young people (as well as industry, and business) on the issues of energy conservation, renewable energy, and to promote the positive roles individuals and business can play in the road to world sustainability. During the expedition Sarah will also be part of the &#8216;Leadership on the Edge&#8217; programme that applies Rob’s personal experiences as a leader to build her team and leadership skills, as well as developing here ability to debate the key issues facing Antarctica and the planet at large. When she returns we&#8217;re hoping that what she learns during her Antarctica experience she will apply in this country in helping to build a clean green future of which all New Zealanders can be proud. Along with many others she’s already <a href="http://www.pureadvantage.org/" target="_blank">pledged her support</a> to Pure Advantage and our quest to turn this country’s natural advantages into greater wealth for all.</p>
<p>Also taking part in this 15-day expedition are a mix of international corporate leaders, environmentalists, entrepreneurs, teachers and young adventurers. Together they will explore the Antarctic Peninsula and gain firsthand knowledge of the continent’s fragile ecosystem, experience its unique wildlife and observe the magnificent landscape &#8211; learning more about the effects of climate change and what we can all do to protect the last great wilderness on Earth.</p>
<p>You can see Sarah&#8217;s winning entry <a href="http://www.pureadvantage.org/antarctica/" target="_blank">here</a> and keep up to date on all the details of her incredible journey right <a href="http://www.pureadvantage.org/sarahs-blog/" target="_blank">here</a>.</p>
<p>We wish you all the best Sarah and can&#8217;t wait to hear more!</p>
<p><iframe width="620" height="349" src="http://www.youtube.com/embed/A__DhqGWLX4?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>&nbsp;</p>
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		<title>Pure Advantage February Newsletter</title>
		<link>http://www.pureadvantage.org/blog/2012/02/24/a-clean-bill-of-wealth-newsletter/</link>
		<comments>http://www.pureadvantage.org/blog/2012/02/24/a-clean-bill-of-wealth-newsletter/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 04:31:12 +0000</pubDate>
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		<guid isPermaLink="false">http://www.pureadvantage.org/?p=2408</guid>
		<description><![CDATA[Read the full item HERE]]></description>
			<content:encoded><![CDATA[<p><a title="A Clean Bill of Wealth" href="https://pureadvantage.createsend.com/reports/viewCampaign.aspx?ID=838490F70CAB8D15" target="_blank">Read the full item HERE</a></p>
<p><img class="alignnone size-full wp-image-2409" title="pureadvantage_feb" src="./media/pureadvantage_feb.jpg" alt="A Clean Bill of Wealth Newsletter" width="560" height="2256" /></p>
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		<title>Lloyd Morrison passes away</title>
		<link>http://www.pureadvantage.org/blog/2012/02/10/lloyd-morrison-passes-away/</link>
		<comments>http://www.pureadvantage.org/blog/2012/02/10/lloyd-morrison-passes-away/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 22:50:38 +0000</pubDate>
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		<guid isPermaLink="false">http://www.pureadvantage.org/?p=2319</guid>
		<description><![CDATA[Lloyd Morrison &#8211; respected businessman, philanthropist, supporter of the environment and arts, and Pure Advantage trustee &#8211; passed away last night. Lloyd was a visionary New Zealand leader who was made a Companion of the New Zealand Order of Merit...]]></description>
			<content:encoded><![CDATA[<p>Lloyd Morrison &#8211; respected businessman, philanthropist, supporter of the environment and arts, and Pure Advantage trustee &#8211; passed away last night. Lloyd was a visionary New Zealand leader who was made a Companion of the New Zealand Order of Merit in 2009.</p>
<p>He was passionate about creating a greener and more prosperous future for New Zealand. We would like to acknowledge his contribution to Pure Advantage and his commitment to environmental causes. Our thoughts are with his family, friends and colleagues.</p>
<blockquote><p>&#8220;Self-determination for New Zealand is not a choice, it&#8217;s a reality. No one is going to look after us&#8221;</p>
<p class="source">- Lloyd Morrison</p>
</blockquote>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-2323" title="Lloyd Morrison" src="./media/Lloyd-Morrison3-300x428.jpg" alt="" width="300" height="428" /></p>
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