Expedition to Antarctica

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HOW TO ENTER

1. UPLOAD A VIDEO

Make a video. In 2 minutes or less, show us how you would …

Inspire all New Zealanders to commit to a greener, wealthier New Zealand through green growth.

(Learn about green growth on the Pure Advantage website).

Entrants must be aged 19 - 27 on February 1, 2012. Entries close midday September 12th. For complete competition rules, see our terms & conditions. Follow Pure Advantage on Facebook or Twitter for updates.

2. PROMOTE YOUR ENTRY

Five finalists will be chosen by public vote on this website (we reserve the right to disqualify entries that don’t answer the question, or don’t meet our terms & conditions). Five more entries will be chosen by Pure Advantage judges, for a total of 10 finalists.

Promote yourself. We’re looking for leaders to help promote green growth in NZ. Show us how you’ll do it, and share your commitment with the world.

Voting is open until midday September 12th. All entrants will receive a promo pack to help them spread the word.

3. BE INTERVIEWED

Rob Swan will personally interview all ten finalists and select a winner. Rob’s decision is final. Interviews will be held on September 20th or 21st.

The winner will be creative, passionate and persuasive, and their idea original and actionable. Dream big, but make sure you have a plan to turn your vision into reality.

IN 2041, THE TREATY PROTECTING ANTARCTICA EXPIRES.

In 2041 there may be nothing to stop mining and exploitation of this unspoilt wilderness in our back yard. Robert Swan has made it his mission to engage and inspire the next generation of leaders. Now is the time for action. Visit 2041.com for more information, and enter the Pure Advantage Antarctica competition for an opportunity to learn first hand about this unique ecosystem.

THE GRAND PRIZE

Join Rob Swan and the 2041 team on the Inspire Antarctic Expedition. In mid February 2012 you’ll fly from New Zealand to Ushuaia, Argentina. From Ushuaia, you’ll board the Sea Spirit for Antarctica.

For the next 15 days you’ll travel with a team of experts. You’ll explore the Antarctic Peninsula, and gain firsthand knowledge of the continent’s fragile ecosystem. You’ll experience its unique wildlife and observe the magnificent landscape of Antarctica, all while learning about climate change and what we can do to protect the last great wilderness on Earth.

Needless to say, this incredible expedition is a once-in-a-lifetime opportunity. For more information, visit 2041.com and download the brochure.

FINALISTS PRIZE

All ten competition finalists (five from public voting, and five selected by Pure Advantage judges) will receive a $100 Icebreaker clothing voucher.

EXPEDITIONANTARCTICA