HERE’S OUR PLAN &
WHY WE WANT YOUR SUPPORT

A successful business needs a competitive advantage. A successful country is no different.

New Zealand’s economic and environmental performance is sliding, and with it our single greatest opportunity to lead the world.

It’s ours for the taking if we can improve our green credentials, foster our high value exports and build industries that will thrive in a rapidly changing global economy.

We need to build a sustainable competitive advantage. Our Pure Advantage.

Join a group of business leaders determined to deliver world-leading improvements to our economy, our environmental performance and the living standards of all New Zealanders.

Green Growth for greater wealth.

February 10, 2012

Lloyd Morrison passes away

Lloyd Morrison – respected businessman, philanthropist, supporter of the environment and arts, and Pure Advantage trustee – passed away last night. Lloyd was a visionary New Zealand leader who was made a Companion of the New Zealand Order of Merit…

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November 29, 2011

The Greening of New Zealand: How the National-Green Team Can Make Progress

From the NZ Herald Tuesday November 29th, 2011: The election results have seen support for the Greens surge past the 10 per cent barrier for the first time. The remarkable number of seats they now hold reflects a shift in public…

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November 24, 2011

Kiwis Want Urgent Action to Secure $6 Trillion Trade Opportunity

MEDIA RELEASE – 23RD NOVEMBER 2011 Green Growth seen as delivering a better future, more new jobs and a better reputation for NZ. Pure Advantage, the organization championing a move to a green growth economy, says the latest polling by…

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November 15, 2011

Showing Leadership in the Greening of New Zealand

We should all invest in emerging low-carbon industry to secure our livelihood, says Phillip Mills, trustee of Pure Advantage. We’ve seen during the past two months what this country is capable of when we all pull together. In this election,…

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November 4, 2011

A Cleaner Recipe for Prosperity.

Sometimes numbers are hard to ignore. Numbers like six trillion — the potential dollar worth of the global low carbon economy that Pure Advantage chairman Rob Morrison talks about. It’s also hard to ignore New Zealand’s dismal economic slide over…

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