Over the last 24 months Pure Advantage has dedicated significant resources towards understanding the rapidly growing global green economy, and identifying specific opportunities for New Zealand.
Today we are releasing a major report: Green Growth: Opportunities for New Zealand, a macroeconomic review conducted by Vivid Economics in London in conjunction with the University of Auckland Business School.
This report is the first of its kind in New Zealand.
It is an exhaustive, objective economic argument for embracing green growth. One that identifies very specific opportunities where New Zealand has significant advantages.
These are opportunities that foster sustainable economic growth and create skilled jobs – at the same time as conserving our natural resources and improving our environmental performance.
This report is not driven by environmental idealism or fear of climate change.
It is an accumulation of impartial economic data. It demonstrates that not only can New Zealand rescue itself from environmental decline, but that there is significant economic benefit in doing so.
Pure Advantage was formed in the belief that the private sector has an important role to play in creating a greener, wealthier New Zealand.
We welcome your involvement.