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There is an international ‘green race’ being run. Every country in the world is taking part. It is as inevitable as it is unstoppable. And New Zealand is well placed to lead.

What we do next will dictate whether we continue to be on the pace – or be left behind.

Over the last 24 months Pure Advantage has dedicated significant resources towards understanding the rapidly growing global green economy, and identifying specific opportunities for New Zealand.

Today we are releasing a major report: Green Growth: Opportunities for New Zealand, a macroeconomic review conducted by Vivid Economics in London in conjunction with the University of Auckland Business School.

This report is the first of its kind in New Zealand.

It is an exhaustive, objective economic argument for embracing green growth. One that identifies very specific opportunities where New Zealand has significant advantages.

These are opportunities that foster sustainable economic growth and create skilled jobs – at the same time as conserving our natural resources and improving our environmental performance.

This report is not driven by environmental idealism or fear of climate change.

It is an accumulation of impartial economic data. It demonstrates that not only can New Zealand rescue itself from environmental decline, but that there is significant economic benefit in doing so.

Pure Advantage was formed in the belief that the private sector has an important role to play in creating a greener, wealthier New Zealand.

We welcome your involvement.

Read the report, then get in touch.

November 15, 2012

Green growth key for NZ business focus – TV3 Firstline

TV3 Firstline, 15 November 2012 Firstline speaks to Pure Advantage chairman Rob Morrison about the latest report released by Pure Advantage that identifies several key economic opportunities for New Zealand in areas such as sustainable agriculture, biotechnology and geothermal energy….

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NZ placed to reap rewards in an eco-conscious world – NZ Herald

Report backs electric cars and more investment in public transport and in biofuels, says Jamie Morton in this NZ Herald article   Mandatory emissions standards for new vehicles, an electrical “smart grid” and a stocktake of our clean green image…

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November 14, 2012


Private industry must take the first step, says Pure Advantage at the launch of its independent macroeconomic review, with foreword by Lord Stern.   Auckland and Wellington, 15 November 2012 – Pure Advantage today launched a significant new independent report…

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October 11, 2012

Norway to double carbon tax on oil industry

Extra funding for climate change mitigation and forestry programmes also part of oil-rich nation’s radical programme, reports Guardian   “Norway is to double carbon tax on its North Sea oil industry and set up a £1bn fund to help combat the damaging impacts of climate change in…

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June 11, 2012

Pure Advantage Releases Initial Report, ‘New Zealand’s Position in the Green Race’

Media Release –  11 June 2012 Pure Advantage, the not-for-profit organisation developing a green growth strategy for New Zealand, today released a significant report into New Zealand’s position in the global green economy. It details how New Zealand is currently…

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